Is Positano, Italy Worth Visiting? What You Need to Know (2024)

Check out Positano, Italy, and see if it lives up to the hype in 2024. Get the must-know tips and hidden gems for your trip!

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Is Positano, Italy Worth Visiting?

Positano is beautiful, we can agree on that. The views and entire Mediterranean vibe are top-notch. However, whether it’s worth it or not? It depends. Positano is a magnet for tourists. It has its perks and drawbacks. The views and luxury experience are not a joke but everything has its price tag. This may turn into a very expensive destination for you.

You surely will be surrounded by crowds, mostly in the summer, and everywhere actually. The surroundings aren’t helping much with such busy streets, narrow and perched with difficult access. Lastly, you won’t find much of the old-school Italian vibe there anymore, you would be surprised. The village tries hard to catch tourists. Overall, better rewards come with better risks. If the views and vibe are your deal, give it a try, if not maybe try elsewhere for a quieter, more authentic experience.

Why is Positano so famous?

Looks and history is what Positano is all about. It’s got the jaw-dropping scenery–cliffsides with houses sticking out of them, looking down at the water to the Mediterranean below. There are narrow streets and shops and cafes and art. It’s a nice mixture of nature and culture. The fact that the old church, Santa Maria Assunta, dates from the 13th century adds to the antiquity, and there are local legends about a miraculous black Madonna that’s housed there. Then there’s the fact that Positano has been used as a Hollywood backdrop and that several well-known authors have used the town for novels, so it hasn’t been a big surprise that Positano has long been popular with travelers, especially in the summer (when all of the above can make your holiday a bit crowded). And the beaches, well, they are crowded...but gorgeous.

Must-See Spots in Positano

• Spiaggia Grande: This is Positano’s main beach. It’s got a lively vibe and killer views of those colorful cliffside houses. Perfect for catching some sun, swimming, and grabbing local seafood.
• Church of Santa Maria Assunta: You can’t miss this church. It’s known for its stunning dome and the famous Black Madonna icon. It’s a quick stop but packs a punch with its history and architecture.
• Path of the Gods: Love hiking? This trail has jaw-dropping views of the Amalfi Coast. It’s a solid hike from Positano to Nocelle. Great for getting some exercise and epic photos.
• Fornillo Beach: Want a quieter beach? Fornillo is your spot. It’s less crowded than Spiaggia Grande and has a laid-back local feel.
• Music on the Rocks: This nightclub is straight-up unique. It’s built into a cliff, so you’ll be dancing with waves crashing below. It’s the only club in town and perfect for a night out.
• Arienzo Beach Club: If you’re looking to splurge a bit, hit up this beach club. It’s got a chill vibe, complete with sunbeds, good food, and a private shuttle.
• Montepertuso and Il Buco: This spot is all about the views. There’s a cool rock formation with a hole in it. It’s a bit of a hike but totally worth it for the scenery.
• Villa Rufolo and Villa Cimbrone: These villas aren’t in Positano but close enough for a day trip. Their gardens and views are legendary and have inspired artists for years.
• Boat Tours of the Amalfi Coast: Hop on a boat to check out hidden grottos and beaches. It’s one of the best ways to see the coast.
• Custom Sandal Shops: Positano is famous for handmade sandals. Check out local shops like Safari for custom kicks. They make great souvenirs.

Where is Positano, Italy on a map?

What is close to Positano, Italy?

There are some nice spots to check out around Positano. Look up Praiano, which is the next cove down, with some quiet beaches away from the crowds. Also, check out Amalfi, about five minutes up the road, with its old cathedral and quaint streets. There’s Ravello, perched high above to the south of Amalfi, and one of really classy places with epic views and spectacular gardens around.

For serious hikers, look up the Path of the Gods. This is a very tough-looking ‘hike’ with great views that goes along a trail from Bomerano to the north and ends above Positano. There’s Capri, of course, which is a boat trip away and offers a world of fancy shops and the Blue Grotto. Then there’s Minori and Atrani — two small towns to the south that bring their own categories of vibe and cinematically staged coastal scenes.

Nearby Towns to Check Out When You're in Positano

Here's the summary:

• Praiano: It’s a chill fishing village. Great sunsets, old churches, and way less crowded than Positano. Perfect for when you want to relax.
• Amalfi: The town that gave the coast its name. Check out the historic cathedral and cool streets. It's flatter, so easier to get around. Don’t miss the Emerald Grotto nearby.
• Ravello: This one's up in the hills. It’s all about those views, art, and music. The gardens at Villa Rufolo and Villa Cimbrone are off the charts.
• Furore: Known for its crazy fjord and hidden beach. It’s got some awesome trails and solid local wines.
• Minori: Small town vibes. Think traditional pastries and ceramics. Super laid-back with a nice walk by the sea.
• Maiori: Longest beach on the coast. Great for families or if you just want to chill. There’s also a Norman tower and some old Roman ruins.
• Conca dei Marini: Tiny village with the Emerald Grotto, a sea cave with wild green waters. Historic buildings and a sweet coastline.
• Vietri sul Mare: This is where you go for ceramics. The town’s famous for them. Plus, the coastal views aren’t too shabby.
• Sorrento: A bit further out, but worth it. It’s a great base for exploring the coast. Check out the lemon groves and grab a ferry to Capri or Naples.

Is Positano, Italy safe?

Positano is safe. Crime is low and, as a strongly bonded community, the residents keep trouble away. Just be on the lookout for pickpockets in crowded environments such as buses and beaches. The town is very hilly with many stairs, hence not very accessible for those with mobility difficulties. It can get hot and crowded during the summer months, potentially causing heatstroke, brushfires, and such. With a little preparation, you shouldn’t have any problems and can enjoy the beauty of the views and ambiance of Positano.

Is Positano, Italy expensive to visit?

Yes, Positano is a luxury destination so it's pricey. You could spend anything from $108 to $454 a day if you are traveling solo. Hotels are expensive. Even a ‘budget’ room starts around $100 a night. If you are going a little fancy, you can do so for more than $1,000. There’s also the price of sustenance and entertainment. A good meal for one can set you back $40, and you can spend $250 on a boat tour in an hour. But you can make it cheaper. Stay in one of the neighboring villages (see above), eat local, and visit free activities, such as hiking. However, the experience is still special. Many people who have visited Positano are still happy to splurge, given the views and vibe.

What is the best time to go to Positano, Italy?

The best time to go to Positano is May or September. The weather is so sweet. It’s great for outdoor activities and the crowds aren't crazy. In May, there are flowers in bloom. And in September, the weather cools down with fewer people and festivals like Festa del Pesce. In June, there are also festivals, but there can be very bad weather. The place is – not for me in the summer. I don’t like crowds. Hotels are cheaper in September and you don’t have to elbow people in the ribs to get through sightseers. There might be rain in September, but it’s good because it keeps things cool.

What to do in Positano, Italy?

Positano is straight up, beautiful. Get up early to walk down Via Cristoforo Colombo for some views before the crowds arrive, then spend the afternoon at Marina Grande or steal away to Fornillo Beach for a quieter vibe. For the adventurous, you can take a boat out to the cliffs and caves along the coast or visit nearby Pompeii and Mt. Vesuvius as well. As the sun sets, grab a cocktail in a cliffside bar, or eat dinner with a view. For the night owls out there, Music on the Rocks is a cave party that goes late.

10 Best Things to Do in Positano

Here are ten unique and off-the-beaten-path experiences in Positano that go beyond typical tourist activities:

1. Cliffside Yoga at Fornillo Beach

Hit Fornillo Beach for a yoga session. It's quieter than the main beach and offers killer views. The vibe is super chill and great for any skill level. Start or end your day here, and you'll feel totally refreshed.

2. Discover Hidden Gems on a Walking Tour

Take a walking tour to see Positano’s hidden spots. Stroll through quiet lanes, check out ancient ruins at Villa Romana, and snack on local treats like sfogliatella. It’s a cool way to see the real Positano and skip the touristy stuff.

3. Create Your Own Custom Sandals

Get crafty and design your own custom leather sandals. Walk into one of Positano’s artisan shops, pick your materials, and get a perfect fit. It's a unique experience, and you'll walk away with a one-of-a-kind souvenir.

4. Hike to Montepertuso

Up for an adventure? Hike to Montepertuso, a small village with a giant hole in the mountain. The hike offers epic views and a good workout. According to legend, the hole was made by the Virgin Mary, so it’s got some spiritual vibes too.

5. Visit the Secluded Laurito Beach

Skip the crowds and head to Laurito Beach. It’s a hidden gem you can reach by boat or by trekking down 450 steps. The beach is chill, with volcanic sands and clear waters. Grab a bite at Da Adolfo for some fresh seafood and a laid-back atmosphere.

6. Hike the Path of the Gods

Take on the Path of the Gods for one of the most scenic hikes around. The trail runs along the cliffs with panoramic views of the Amalfi Coast. It’s a bit of a challenge, but totally worth it for the stunning views.

7. Check Out Fornillo Beach

For a more low-key beach day, hit Fornillo Beach. It’s less crowded and just a short walk from the town center. Enjoy the dark sand, clear water, and maybe rent a kayak for a bit of fun on the water.

8. Visit a "Heroic" Vineyard

Head to the mountains and visit a vineyard that’s been around for ages. These “heroic” vineyards work the steep terrain to produce some seriously good wine. You’ll get to taste the local wines and learn how the landscape shapes the flavors.

9. Explore Positano’s Streets at Night

After dark, take a walk through Positano’s streets. The town gets quiet, and the lights give everything a golden glow. The smell of jasmine and home-cooked meals fills the air. It’s the perfect time to soak up the town’s vibe without the daytime hustle.

10. Visit Positano’s Historical Churches

Check out Positano’s historical churches, like the Church of Santa Maria Assunta. It's known for its 12th-century Byzantine Madonna icon and cool architecture. Visiting these churches is a peaceful way to connect with the town’s history and spirituality.

The Best Guided Tours in Positano, Italy

Check out these top tours in Positano:

Positano: Amalfi Coast Group Guided Boat Tour with Prosecco

Hop on a boat and cruise the Amalfi Coast. The tour includes swim stops, scenic views, and a glass of Prosecco. Perfect for chilling on the water while soaking in the coastline's beauty.

From Naples: Sorrento, Positano, and Amalfi Full-Day Tour

Start in Naples and explore Sorrento, Positano, and Amalfi in one day. You’ll get plenty of time to shop, sightsee, and try local food. It’s a solid way to see the best spots all in one shot.

From Sorrento: Positano and Amalfi Boat Trip with Transfer

Take a full-day boat trip from Sorrento, hitting Positano and Amalfi. Transfers, snacks, and drinks are included. You’ll get free time to roam around both towns and even try some limoncello.

Positano, Amalfi, and Ravello Day-Trip by Sea and Land from Sorrento

This tour mixes sea and land travel, covering Positano, Amalfi, and Ravello. You’ll get guided tours plus some free time to explore on your own. Great for catching the best sights and vibes of each town.

Where to shop in Positano, Italy?

Buying in Positano is fun but not cheap. The town’s narrow streets are lined with one-off boutiques, artisan shops, and upmarket stores concentrated along Via Pasitea, Via Cristoforo Colombo, and Piazza dei Mulini. Shoe lovers should make a beeline for Artigianato Rallo, a store specializing in custom-made, hand-stitched sandals.

Another Positano shopping institution is Luisa Positano, a shop selling breezy, ‘Positano-style’ knitwear, dresses and trousers. For the latest in Italian designer fashion, head to Antica Sartoria and the rest of Antica Positano, a lifestyle store on the corner of Piazza dei Mulini offering bespoke tailor-made pieces, jewelry, and the forward estate-bottled wines of Fattoria La Libera. Shoppers wanting locally made art and home goods should check out Casa e Bottega for pretty ceramics and decorative spoons. Prices tend to be steep. If you buy anything here, do so with a fat wallet.

What to see in Positano, Italy in one day?

If you have just 24 hours in Positano, head to a cliffside café for breakfast with an astounding view. Next, traipse through the tight, Mediterranean-themed alleyways stuffed with cool shops selling local fashion and pottery. Set your eyes on the Church of Santa Maria Assunta. Late morning, head to Sorrento’s Spiaggia Grande, the bustling main beach edged with pebbles and unbelievably clear water, to chill out or go for a swim. Lunch could be fresh seafood at a seaside spot, a meal that should be capped by a limoncello granita (granita is shaved ice). In the afternoon, have yourself a boat tour or hit a couple of art galleries. Then finish your day with sunset drinks at a rooftop bar followed by dinner with a view of the coastline alight with twinkling lights.

Where to stay in Positano, Italy?

Positano doesn’t have many options on the low-rent crash pad front, but if you’re going to be spending the big bucks then do it in style, and for top spot, you can’t go past Villa Treville. If you’re after something a little less bling but still want to stick with a classic, Hotel Poseidon is hard to go past for killer views and location; brilliant, classic Positano without being too top-shelf. Good views, close to the main Positano beach, and quintessential Italian coastal vibe; Villa La Tartana. Now, Positano is always going to have a price tag attached, and sometimes it feels a little much for the views you get—but you get the views, and that’s what you ultimately go for. Unless you’re traveling on a budget, in which case splurge on a flight to Sicily. Go hard or go home.

The Best Hotels in Positano, Italy

Here's a rundown of some top-notch hotels in Positano, Italy, broken down by budget:

Budget Hotels

Casa Fortunata

Casa Fortunata is your go-to for a cozy, affordable stay. It’s close to the village center and offers solid sea views. The rooms are comfy, with private terraces, free Wi-Fi, and AC. You can whip up breakfast with organic goodies in a shared kitchen. Perfect spot if you want peace without emptying your wallet.

Ostello Brikette

Traveling solo or want to meet new folks? Ostello Brikette is Positano’s only hostel, and it’s got a friendly vibe. There’s a rooftop terrace with killer views of the Amalfi Coast. The family that runs it is super helpful, making sure you’ve got plans for your day.

Mid-Range Hotels

Hotel Poseidon

Hotel Poseidon was once a private villa and now it’s a sweet boutique hotel on the cliffs. You get awesome sea views, a relaxing pool, and a wellness spa. It’s central, so you’re in a great spot to explore Positano. A little bit of luxury that won’t break the bank.

Hotel Punta Regina

Hotel Punta Regina is the perfect mix of affordable and fancy. The rooms are spacious with killer coastline views. There’s a rooftop pool where you can start your day with breakfast and a view. It’s right on Viale Pasitea, close to all the good spots in town.

Family-Friendly Hotels

Hotel Royal Positano

Hotel Royal Positano is great for families. The rooms are big, and they’ve got a pool, a health and beauty center, plus a restaurant on-site. The views are stunning, and it’s a great place for families who want to soak in the beauty of the Amalfi Coast.

Villa Magia

Villa Magia is perfect for families wanting personalized service. It’s a boutique spot in a historic watchtower with spacious rooms and suites. They’ve got two pools and a spa. The staff is super attentive, making sure you and your family have a top-notch stay.

Luxury Hotels

Le Sirenuse

Le Sirenuse is one of Positano’s most iconic luxury hotels. It’s elegant with a homey feel. The rooms have private balconies overlooking the ocean. There’s a Michelin-starred restaurant, a terrace with a pool, and a spa. It’s the spot if you’re looking to indulge.

Villa Treville

Villa Treville is all about luxury. It used to be the home of director Franco Zeffirelli, so it’s packed with style. Each suite is decked out with luxury furnishings and private plunge pools. It’s ideal for those who want privacy and five-star treatment.

Where to eat in Positano, Italy?

When it comes to finding somewhere to eat in Positano, you’re spoiled for choice; from fancy Michelin-starred places to casual, family-run spots, there’s a mix of everything. Da Vincenzo is a good choice for authentic Italian grub, from Spaghetti alle Vongole at simple joints to delicious dishes at restaurants like Da Adolfo along the beach. La Tagliata is a good one if you want to venture into the hills. With great views and a rustic feel, the food here is homemade, with a set Mediterranean menu.

For something a bit finer, La Sponda at Le Sirenuse is for the elegant diner, with candlelit tables and a killer Mediterranean view. For beach chill-outs, Da Adolfo fits the bill with seafood served on no-frills tables in the shade of pine trees lining the beach. Il Tridente at Hotel Poseidon has lovely Italian food along with breathtaking views across Positano’s cliffs.

The Best Restaurants in Positano

Here's a list of top spots to eat in Positano, Italy, broken down by vibe:

Casual Dining

• Da Adolfo: You can only get here by boat. It's super chill with must-try grilled mozzarella on lemon leaves.
• Casa e Bottega: A trendy café that's all about fresh, organic food. Perfect if you’re over pizza and pasta.

Family-Friendly

• La Taverna del Leone: Great for families. Big portions of classic Italian food like pizza and seafood. It’s warm and welcoming.
• Il Ritrovo: A cozy joint with a mix of pasta and seafood. They’ve got stunning views and a friendly vibe.

Mid-Range Dining

• Da Vincenzo: This place is a hit for its real-deal Italian food and lively atmosphere. Seafood and pasta are the stars here.
• Next2: Modern Italian with a chic setup. It’s a good balance between casual and upscale, focusing on fresh, local eats.

Fine Dining

• La Sponda: Located in the fancy Le Sirenuse hotel. Michelin-starred with Mediterranean dishes and killer views of Positano.
• Zass Restaurant: Found in the Il San Pietro Hotel. It’s a mix of top-notch Italian food and jaw-dropping views of the Amalfi Coast. Perfect for something special.

Where to fly into for Positano, Italy?

If you’re planning a trip to Positano, book a flight to the Naples Capodichino Airport (NAP), which is about 40 miles from Positano. Take a bus or train from Naples to Sorrento, then take a bus, private transfer, or ferry to Positano. Fly into Rome if you want to, but flying into Rome is highly complicated and time-consuming. Naples is the fastest and easiest way to get there.

How to Get from Naples to Positano, Italy

The journey from Naples to Positano isn’t a difficult one, and you have several options available to you. The ferry will afford you the best views, though you’ll have to change at Sorrento and there is no ferry available in winter. Driving yourself will take around 90 minutes, just watch out for the tight roads and the lack of parking spots during peak season; public transport is the cheapest option, moving between Naples and Positano with at least one change through the port of Sorrento, though this option could prove to work out the slowest while being packed full of people – if you’re looking for hassle-free, opt for a private transfer, where you take a direct drive from your door to your destination without having to worry about public transport or driving yourself.

Where to park in Positano, Italy?

Parking in Positano is a real hassle. The town's vertical layout means parking spots are limited. If you’re driving, stick to the paid lots on Viale Pasitea. You’ve got options like Parking Anna, MA.CRI, and Mandara. But be ready to pay—rates run about €8 to €10 per hour. Free parking? Almost nonexistent in town. The only places you might find some are way up in Nocelle or Montepertuso, and then you’ll need a bus to get into town. With the high prices and parking headaches, public transportation is the way to go.

FAQs (frequently asked questions about Positano)

Are there sharks in Positano Italy?

Yep, there are sharks in the waters around Positano, Italy, but they're usually not a threat. The Mediterranean Sea has blue sharks, catsharks, and sometimes great whites. Shark sightings near the coast are rare. Most sharks stay in deeper waters away from busy beaches. The chance of encountering a dangerous shark while swimming in Positano is very low. There haven't been any recorded shark attacks here. Just stay informed about local conditions and swim in safe areas.

Is it better to go to Positano or Amalfi?

Depending on what you’re looking for, you’ll pick Positano over Amalfi, or Amalfi over Positano. If you are seeking luxury, incredible views, and the dazzling jetset life, Positano is for you (but prepare yourself to pay through the nose to navigate those steep, steep streets). Amalfi is much more laid-back, and affordable, and it’s covered in history. It’s also flatter than Positano, with much of the coastline itself walkable and much easier to get around. If you’re into romance and flash, go Positano. But if it’s history and ease, Amalfi is the place to be.

What movie was filmed in Positano, Italy?

Positano on Italy’s Amalfi Coast has starred in several films. In Under the Tuscan Sun (2003), Diane Lane ambles through its cobbled streets. Then there’s Only You (1994), starring Marisa Tomei and Robert Downey Jr, whose sequence here also featured scenes filmed at the iconic Hotel Le Sirenuse. Although The Talented Mr Ripley (1999), featuring the likes of Jude Law, Gwyneth Paltrow, and Cate Blanchett was not filmed in Positano, its setting was inspired by this region; it sealed Positano’s credentials as a pivotal location for movie magic.