Shopping in Milan, Italy (2024 Ultimate Guide)

Check out Milan's shopping scene with our 2024 Ultimate Guide. Find luxury boutiques, historic markets, and the latest fashion. We'll show you the top spots, from Quadrilatero della Moda to hidden gems.

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Is Milan Good for Shopping?

Yes, you can shop in Milan to your heart’s desire. The city has definitely got a vibe about it, ranging from elegant luxe brands to cool stuff. If you’re into luxury brands like Gucci, Prada, Versace, and the like, then don’t miss Quadrilatero d’Oro. For something a bit different, visit 10 Corso Como, with its gallery, boutique, bookshop, and café, or Galleria Vittorio Emanuele II, an early example of a shopping mall dating back to 1867 and full of flagships. The biggest concentration of high street and affordable fashion shops can be found in Via Torino and Corso Buenos Aires. Whether you want to splurge or window shop, Milan has got it all.

What Stores are in Milan, Italy?

Milan is a shopper’s paradise: you’ll find virtually anything you want there. For luxury, head to Via Monte Napoleone and Via della Spiga for brands such as Prada, Gucci, Dolce Gabbana, etc. Corso Vittorio Emanuele II is where you’ll find the main top designer stores in the Galleria Vittorio Emanuele II. Via Brera is the place for cool boutiques and art galleries. For a unique mixture of fashion, art, and food, you can’t go wrong with 10 Corso Como. If you’re on a budget, head to Via Torino for the trendy local spots. For vintage, you must visit the flea market at Fiera di Sinigaglia, where you’ll also find some wonderful souvenirs.

Popular Stores in Milan

Milan is the fashion capital of Italy. It's packed with shopping spots for every taste and budget.

Galleria Vittorio Emanuele II

This place is a must-see. Built in the 19th century, it has a stunning glass arcade. Here, you'll find luxury brands like Prada and Versace.

La Rinascente

Near the Duomo, La Rinascente is a top-notch department store. It has ten floors of high fashion, cosmetics, homeware, and gourmet food. The rooftop view of Milan's skyline is unbeatable.

10 Corso Como

10 Corso Como isn't just a store; it's an experience. It mixes fashion, art, design, and food. Founded by Carla Sozzani, it has a boutique, a bookshop, an art gallery, and a café.

Retail Options

Quadrilatero d’Oro

This "Golden Rectangle" is Milan's high fashion hub. It includes streets like Via Montenapoleone and Via della Spiga. You'll find flagship stores of Armani, Prada, and Versace here. It's perfect for window shopping the latest trends.

Corso Buenos Aires

For mainstream fashion, Corso Buenos Aires is your go-to. It's one of Europe's longest shopping streets, featuring brands like H&M, Zara, and Foot Locker.

Brera District

Brera is known for its artsy vibe and boutique shops. It has art galleries, antique shops, and high-quality Italian fashion boutiques. The open-air markets are great for unique finds.

Navigli

Navigli, with its beautiful canals, blends shopping and nightlife. It has trendy boutiques and famous antique markets. It's ideal for vintage fashion hunters and those who enjoy a lively evening.

Dining and Leisure

Milan's shopping areas also offer great dining and leisure spots. From high-end restaurants like Peck to casual eateries along Ripa di Porta Ticinese, there's something for every palate. Cafés and bistros are perfect for a break between shopping sprees.

Are There Thrift Stores in Milan, Italy?

Okay, so it’s not the best of the Italian cities for thrift or vintage, but it’s worth a mention because, like everything else in Milan, it has a killer range of shops to suit all tastes and budgets. Firstly, the big name in vintage Milan is Cavalli e Nastri, whose stores are dotted all over the city and whose pieces are of very good quality. Il Biviois runs on a ‘buy, sell, trade’ model, which means you can swap your clothes around and find a mix of designer and casual brands.

If you’re after something with a bit more of a bazaar feel, pick up East Market, which is a monthly event selling all sorts of items from all sorts of times. Humana Vintage is good for basically every budget you might be on, with regular sales and an abundance of clothing at your disposal. If you’re a fan of thrifting, you’ll enjoy the classic designer touches of Italian fashion mixing with the modern more contemporary styles, and vice versa, which gives them something of an edge over other countries in this department.

Popular Thrift Store Locations in Milan

Via Gian Giacomo Mora is a vintage hotspot. Check out these top shops:

• Cavalli e Nastri: High-fashion vintage.
• Bivio: Designer pieces to affordable finds.
• Snap: Trendy and welcoming.

The Navigli District also shines with:

• Sous Vintage Shop: Fun and colorful with historical flair.
• Pourquoi Moi Vintage and Guendj: Unique collections, leather goods, and eclectic pieces.

For those up for a short trip outside the city center, 20134 Lambrate on Via Conte Rosso is a local favorite with a great selection of second-hand clothing.

Is Shopping in Milan Expensive?

Shopping in Milan is pretty expensive, especially in the luxury area called Quadrilatero d’Oro where you can find the most famous brands: Armani, Prada, Versace, and so on. Milan’s neighborhoods, like Via Monte Napoleone and Galleria Vittorio Emanuele II, reflect this luxury feeling.

Price Range of Goods and Services

Prices in Milan vary a lot depending on where you are and what you're buying. In fancy spots like the Quadrilatero d’Oro and Galleria Vittorio Emanuele II, expect sky-high prices. A designer handbag here can set you back thousands of euros.

Eating out in these upscale areas also costs a pretty penny. A meal at a mid-range restaurant in central Milan runs about €20 per person, not counting drinks, which can really add up. But don't worry, you can find cheaper eats in less touristy spots where local joints offer meals at better prices.

Comparison with Other Major Cities

When you compare Milan to Paris, New York, and London, the luxury shopping prices are on par. These cities are all known for high-end shopping, and Milan is no different. But Milan mixes historic charm with modern fashion, making it a unique shopping spot.

What is the Famous Shopping District in Milan?

If you are looking for the major place to shop in Milan, look no further than the Quadrilatero della Moda. This is Milan’s famous Fashion Quadrangle, including Via Monte Napoleone, Via della Spiga, Via Manzoni, and Corso Venezia. This is where you will find all the big names such as Prada, Gucci, Versace, and Louis Vuitton. Visitors who like to hunt for the latest fashion trends and designer products will be in heaven here. Also close by is the Galleria Vittorio Emanuele II, a great place to shop in a classy environment with some rich history and architecture.

What to Shop in Milan, Italy?

Here’s what to snag:

Fashion and Accessories

1. Designer Clothing and Accessories: Milan equals luxury fashion. The Quadrilatero d’Oro has top designers like Armani, Gucci, Prada, and Versace. Even if you can’t splurge on couture, grab affordable accessories like scarves, belts, and sunglasses from these brands.
2. Leather Goods: Italian leather is top-notch. Look for handbags, wallets, and shoes. Pettinaroli, a historic Milanese shop, sells unique leather desk sets and other cool leather items.

Food and Drink

3. Franciacorta Wine: This sparkling wine from Lombardy is a great champagne alternative. It comes in various flavors from dry to sweet, perfect for wine lovers.
4. Campari and Martini Bianco: Campari and Martini Bianco are must-haves for cocktail enthusiasts. These drinks are perfect for making classic Italian cocktails at home.

Sweets and Gourmet Items

5. Chocolate and Sweets: Milan has top chocolatiers. Brands like Armani/Dolci offer fancy pralines. Rossana candies, with almond and hazelnut centers, are also a tasty treat.
6. Bialetti Moka Pot: Coffee lovers will adore a Moka pot by Bialetti. It’s a classic piece of Italian design, perfect for brewing authentic coffee at home.

Home Decor and Antiques

7. Designer Homeware: Milan’s design scene is famous. Stores like Fornasetti offer unique home decor items like plates, vases, and candles. The flea markets, especially around Navigli, are great for antiques and vintage finds.
8. Fine China: Richard Ginori offers exquisite china, making for a classy souvenir.

What to Luxury Buy in Milan?

Milan is the place to splurge on luxury items. Here's the lowdown on what to buy:

Popular Luxury Items and Brands

1. Designer Fashion:
   Milan is high fashion central. Hit up flagship stores from Versace, Prada, Armani, Dolce & Gabbana, and Gucci. Shop in the Quadrilatero d’Oro. It's the "Golden Quadrilateral" with Via della Spiga, Via Montenapoleone, Via Alessandro Manzoni, and Corso Venezia.
2. Jewelry and Watches:
   The city shines in jewelry and watches. Pisa Orologeria offers luxury watches and unique pieces. Perfect for timeless souvenirs.
3. Designer Bags:
   Milan nails it with leather goods. Check out Zani Del Frà for high-quality, scratch-resistant, and waterproof bags. Ideal for work or leisure.

Unique Luxury Products Available

1. Porcelain and Ceramics:
   Milan's known for fine porcelain. Richard-Ginori's pieces are top-notch. Find them at La Rinascente. Traditional craftsmanship meets contemporary design.
2. Home Décor:
   Fornasetti is your go-to for unique home décor. Their luxury pieces add a touch of Italian elegance to any home.
3. Delicatessen:
   Peck offers gourmet food items. Grab specialty boxes with ham, olives, olive oil, pasta, cheeses, and white truffles. Great for gifts or personal treats.
4. Art and Photography:
   Milan is a haven for art lovers. Buy original art and photos from local galleries and famous artists. The Naviglio Grande district is a hot spot for this.
5. White Martini:
   Martini Bianco is Milan's signature drink. It's a blend of Italian white wine, herbs, and floral botanicals. Stock up before you leave.

What Souvenirs to Buy in Milan, Italy?

When in Milan, grab souvenirs that scream fashion, food, and culture. Snag some silk scarves or ties from Gucci or Prada. For foodies, pick up panettone, local wines, and artisanal chocolates. Truffle oil and olive oil are also great choices. Art fans will love prints of the Duomo or anything featuring da Vinci’s work. Practical gifts like a Moka pot for coffee or a bottle of Martini Bianco make for classy keepsakes.

Are Shops Open on Sunday in Milan, Italy?

In Milan, lots of shops open on Sundays, especially downtown and on main shopping streets. Big stores like La Rinascente and Coin are usually open from 10 am to 8 pm. Some stay open even later during Christmas. Smaller shops outside main areas might have shorter hours or close. Around the Duomo, shops are often open to attract tourists. While not every shop opens, shopping on Sundays is pretty common in Milan now.

What are Some Good Shopping Malls in Milan, Italy that Have Brands like Zara, Forever 21, or H&M?

Here are some of the best shopping malls in Milan where you can find these brands and more:

Centro Commerciale Globo

Centro Commerciale Globo is at Via Italia, 197, 20874 Busnago MB, Italy. This place has over 190 shops, including Zara and H&M. It features a two-story Venetian Carousel, a game arcade, and a multiplex theater. It’s family-friendly with a kids' amusement area. It's also dog-friendly with plenty of dining options.

Milanofiori - Centro Commerciale

Milanofiori is at V.le Milanofiori, 20090 Assago MI, Italy. This mall has over 100 stores, including a Carrefour hypermarket, bars, and restaurants. You'll find brands like Zara and H&M. The food court has over 20 restaurants and bars with both sit-down and takeaway options. It’s about 30 minutes south of Milan’s city center.

Centro Sarca

Centro Sarca is at Via Milanese, 10, 20099 Sesto San Giovanni MI, Italy. It offers nearly 100 shops, including Zara, H&M, and JD Sports. There are various entertainment options like Notorious Cinemas. Food choices range from full-service restaurants to street food, including McDonald's.

Galleria Borromea

Galleria Borromea is located at Via della Liberazione, 8, 20068 Peschiera Borromeo MI, Italy. This indoor mall has a mix of high fashion and casual brands like Zara, H&M, and Guess. It includes an Ipercoop hypermarket and stores for housewares, electronics, and wellness. The mall has a three-level car park and free WiFi.

La Rinascente

La Rinascente, in Piazza del Duomo, is a luxurious department store with ten floors of clothes, makeup, and homeware. It includes brands like Zara and H&M. The top-floor food hall offers some of the best views in Milan, enhancing your shopping experience.

Are There Outlet Stores in Milan?

Yes! Milan boasts a slew of mega outlet-mall destinations to make big-time designer deals. About an hour out, the sprawling Serravalle Designer Outlet teems with 230 stores such as Gucci, Prada, and Armani, offering discounts of up to 70 percent. The Vicolungo The Style Outlets, about a half-hour drive, likewise features 150 stores and brands such as Nike, Levi’s, and Tommy Hilfiger, offering discounts of up to 80 percent.

And Scalo Milano Outlet & More, a mere 15-minute drive from the city, showcases fashion and design brands open year-round with up to 85 percent off retail. Franciacorta Outlet Village, an hour’s drive, and Fidenza Village, also an hour’s drive, offer a similarly robust, mixture of Italian and international brands.

Here are the popular outlet malls around Milan, Italy, and their locations:

Serravalle Designer Outlet

• Location: Via della Moda, 1, 15069 Serravalle Scrivia
• Description: The biggest designer outlet in Europe. Over 300 luxury brands. About 50 minutes from Milan.

Vicolungo The Style Outlets

• Location: Piazza S. Caterina, 1, 28060 Vicolungo NO
• Description: About 30 minutes from Milan. 150 stores with big discounts on top designer brands.

Scalo Milano Outlet & More

• Location: Via Milano, 5, Locate Triulzi
• Description: Just 15 minutes from downtown Milan. 150 fashion and design brands with year-round discounts.

Franciacorta Outlet Village

• Location: Piazza Cascina Moie, 1/2, 25050 Rodengo-Saiano BS
• Description: About an hour's drive from Milan toward Lake Garda. Over 190 shops, both Italian and international brands.

Fidenza Village

• Location: Near Parma, halfway between Milan and Bologna
• Description: Over 130 luxury boutiques and several cafés and restaurants. Discounts up to 70%.

Il Salvagente

• Location: Via F.lli Bronzetti 16, Milano
• Description: Minutes from Linate airport and the central station. Clothes, accessories, and shoes at up to 70% off.

What Are Some Tips for Shopping at Italian Markets?

Shopping at Italian markets is an amazing way to dive into local culture. Here’s how to do it right:

Advice for Navigating and Bargaining at Markets

• Do a Walkthrough First
• Check out the whole market before buying anything. Compare prices and see what's out there. You might find better deals or things you didn't notice at first.
• Learn Basic Italian Phrases
• A few key phrases like "Buongiorno" (Good morning) and "Quanto costa?" (How much does it cost?) help a lot. They show respect and make things smoother.
• Greet the Vendors
• Always say "Buongiorno" with a smile when you approach a stall. It’s polite and can make interactions nicer.
• Let the Vendor Serve You
• Don't touch the produce. Point to what you want, and the vendor will handle it. This keeps everything fresh and clean.
• Cash is King
• Carry enough euros, especially small bills and coins. Most vendors prefer cash and it makes bargaining easier.
• Bargain Respectfully
• Haggling is common for non-food items. Start by asking if there's a discount and negotiate from there. A 10% discount is typical.
• Timing is Everything
• Go early for the best selection and fewer crowds. Most markets open around 7-8 AM and close by 1-2 PM.
• Beware of Pickpockets
• Markets can get crowded, so watch your stuff. Be aware of your surroundings to avoid pickpockets.
• Bring Your Own Bags
• Vendors usually give small bags without handles. Bring your own sturdy bags for convenience.

Popular Markets in Milan

Mercato di Via Fauche
Known for high-quality clothing, shoes, and accessories at great prices. Perfect for finding designer items on a budget.

Mercato di Piazza Wagner
Offers fresh produce, meats, cheeses, and flowers. A favorite among locals for its top-notch food items.

Mercato del Duomo
Located near Milan Cathedral, this upscale market has gourmet food stalls and high-end products. Great for unique souvenirs.

East Market
Inspired by East London, this market is perfect for vintage lovers. It has vintage clothing, antiques, and collectibles, plus food stalls. Ideal for a fun day out.